Salone del Mobile, Hall 10, E23

Past Editions

2014 In Real Life – Swedish Design Goes Milan
An invitation to the world to share what goes on today in Sweden within contemporary design, food, music and lifestyle. New products, live meetings and meals with Swedish feeling contrasting the Italian architecture.

“We live in a time where we can connect with people all over the world, regardless of distances. However we also believe in live meetings in order to establish business opportunities and inspire creativity. Join us around our table, and meet some of our most influential entrepreneurs and producers in Sweden – Curators Form Us With Love

La Posteria, Brera, Fuorisalone

2015 Sweden Press Pause – Swedish Design Goes Milan
Focuses on durability, ergonomics, technology, innovation and the importance of relaxation and rejuvenation.

“Pause – a defined interval of silence.
This exhibition focuses on the pause and its relevance to our daily work.
You may look at a break as an utter loss of time, when in fact it can be a shortcut to great ideas. A quality assurance.
Time may be money, however if you give the tree time to grow it will bear more luscious fruit. The pause allows our subconscious to take over and branch out.
Take a break, recharge, press pause” – Curators Nyström Persia

Hall 22 (Workplace3.0) @ Salone del Mobile

2016 Sweden plays! – Swedish Design Goes Milan
Takes inspiration from Sweden’s immense forests, sustainable mind set and the permeating playfulness of its most creative minds, Sweden Plays! exhibited the spirit of innovation and entrepreneurship that is Swedish design.

“The Swedish perspective on form and design reflects our view of life – down to earth, unpretentious, creative and pretty fun to work with. This is what we would like to communicate in this exhibition” – Curators Tengbom