Designer: SAS and FactoryDesign

Products: SAS Business seat

Manufacturer: Scandinavian Airlines


Aviation is a vital part of Scandinavian infrastructure and SAS is proud to keep the region connected. We maintain the highest frequency of departures to and from Scandinavia and, as a part of Star Alliance we fly our customers to more than 1300 destinations worldwide.

Everything we do, every day is about making life easier for Scandinavia's frequent travelers.
With SAS you become part of a community experiencing easy, joyfu​l and reliable services, delivered the Scandinavian way.

The latest years we have developed our overall design program to make it more contemporary. Our starting point has been the demands of our customers and the design manner is adapted to the different phases a traveler experience in the customer journey.

Everything we do reflects our Scandinavian DNA - simplicity, functionality, quality reliability and a quiet pride in going that extra mile to show our loyalty. SAS' employees make the difference, and we pride ourselves on being easy and informal, meeting everyone at eye level.


SAS upgrades long-haul fleet with ultra-modern and high comfort design on seven of its Airbus A330 / A340. The cabins are equipped with new seats in all classes. To make the trip even more comfortable we installed a new on-demand entertainment system with large displays in HD quality as well as wireless internet access.

We have chosen the material and color to create a calm and welcoming atmosphere. SAS Go and SAS Plus are designed with smart storage that creates extra space. All SAS Business seats have direct access to the aisle and chairs that can be folded completely to bedding. Beds are dressed with linen from Hästens, Sweden's oldest handicraft bed manufacturer, to provide travelers with a top quality sleep experience.